Terms of Service

1.Agreement & Eligibility

By creating an account, clicking “Create account,” or accessing any part of the Noolu platform, you acknowledge that you have read, understood, and agreed to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use or access the Service.

To use Noolu, you must:

• Be at least 18 years of age (or the legal age of majority in your jurisdiction).
• Have the legal authority to bind yourself or the company or entity you represent.
• Hold valid administrative rights and authority to connect and manage the connected Instagram Creator or Business account.
• Keep your registration information truthful, accurate, and up to date.

2.Description of Service

Noolu is a software-as-a-service (SaaS) platform that enables creators and businesses to design conversational flows and automate direct message (DM) and comment responses on Instagram using Meta's official Instagram API.

• Comment-to-DM keyword triggers
• Visual drag-and-drop flow builder
• Custom sequence pacing & delays
• Link click tracking
• Urgent keyword detection
• Post & Reel automation manager
• AI-assisted message and keyword suggestions
• Public pages you can publish and share

Automated direct messages sent through Noolu end with a short “Sent via noolu.pro” line.

3.Intellectual Property & User Content

Your Content: You keep ownership of the copy, text, images, media, links, flow designs, and pages you create or upload in Noolu (“User Content”). You give Noolu LLC a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display your User Content only as needed to provide the Service to you. That includes sending your automated messages and, for pages you choose to publish, showing them publicly on noolu.pro (including in our public feed and to search engines) until you unpublish or delete them. You are responsible for having the rights to your User Content, and we may remove published pages that break these Terms or the law.

Noolu Property: Noolu LLC and its licensors retain all right, title, and interest in and to the Noolu platform, visual editor, software code, user interface, templates, documentation, and all associated trademarks, logos, and branding. You may not reverse engineer, decompile, copy, or redistribute any part of our platform.

4.Customer Responsibility for Messaging

By configuring automations, you represent, warrant, and agree that:

• You will comply with all applicable advertising, marketing, and consumer protection laws, including Federal Trade Commission (FTC) endorsement guidelines (e.g., clearly disclosing affiliate links and sponsorships with #ad or equivalent notices).
• You will comply with CAN-SPAM, the Telephone Consumer Protection Act (TCPA), and all applicable international electronic messaging regulations.
• Your messages will not infringe any third party's copyright, trademark, patent, trade secret, or privacy rights.
• You will maintain all necessary consents and permissions from your followers and recipients before sending communications where required by law.

5.Acceptable Use & Prohibitions

You agree not to misuse Noolu or use our platform to engage in any prohibited conduct, including:

• Unsolicited spam or abusive messaging
• Deceptive marketing, phishing, or fraud
• Promoting illegal substances or unlawful acts
• Harassment, hate speech, or defamation
• Circumventing Meta messaging rate limits
• Attempting unauthorized access to servers

Breaking this section may result in suspension or termination of your account (see Suspension & Termination).

6.Instagram & Third-Party Integrations

Noolu operates independently of Meta Platforms, Inc. and Instagram. Noolu connects to Instagram through Meta's official Instagram API. Your use of Instagram remains subject to Instagram's own Terms of Use and Community Guidelines.

Third-Party Platform Disclaimers

• Noolu is not responsible for changes, deprecations, outages, or rate-limiting modifications enforced by Meta or other third-party services.
• Noolu is not liable for account restrictions, suspensions, or enforcement actions imposed by Instagram resulting from your messaging volume, content, or violations of Meta Platform Policies.

7.Instagram Data

When you connect an Instagram account, you instruct us to process the data Meta provides about that account and about people who message or comment on it (“Instagram Data”). We process it on your behalf and only to provide the Service to you. We don't sell, license, or buy Instagram Data, use it for advertising, or use it to build profiles of people.

You agree to use Instagram Data you see in Noolu only to manage your own account, in line with Meta's Platform Terms, Developer Policies, and Instagram's Terms of Use: don't sell it, share it with data brokers, or use it to discriminate against anyone.

Email addresses people send you through an email gate are the exception: you may use them for what you told those people, such as sending what they asked for. You're responsible for following the email and privacy laws that apply to you, including any consent they require before you send marketing emails.

8.Subscriptions, Billing & Renewal

Plans and prices: Starter is free. Pro costs US$19 a month or US$180 a year. Customers in India can instead pay ₹499 a month or ₹3,999 a year where INR checkout is offered. You see the price, currency, and billing interval at checkout before you pay. You need a verified email address on your account to buy Pro; that's where receipts and billing notices go.

Automatic renewal: Pro renews automatically at the end of each billing period (monthly or yearly) and is charged to the payment method you used at checkout, at your plan's current price, until you cancel.

How to cancel: You can cancel online at any time: in your dashboard go to Billing → Manage billing, which opens the Stripe or Dodo Payments customer portal, and choose to cancel. You can also email info@noolu.pro and we'll cancel it for you. Cancelling stops future renewals; you keep Pro until the end of the period you've paid for, and then your account moves to Starter. Until then you can resume from the Billing page. There's no cancellation fee.

Renewal reminders and price changes: For card payments, we email you before each renewal. If we change your plan's price, we'll email you between 7 and 30 days before the new price takes effect for your subscription, with the new price, the date it applies, and how to cancel. A new price applies only from a renewal after that notice.

Switching plans: For USD subscriptions, you can switch between monthly and yearly billing in the customer portal. The change takes effect immediately and is prorated: moving to yearly charges the difference, and moving to monthly leaves the unused part of your year as a credit for future renewals.

Failed payments: If a card renewal fails, the payment is retried for up to about two weeks and you keep Pro in the meantime. If it still can't be collected, the subscription ends and your account moves to Starter. If an INR renewal debit fails, your account moves to Starter until you update your payment method (Billing → Update payment method).

Moving to Starter: When an account moves from Pro to Starter (because of cancellation, a failed payment, a refund, or a dispute), we switch off automations that use Pro features (such as comment automations on all posts and custom flows) and any active automations beyond Starter's limit of 10, oldest first. Nothing is deleted, and they switch back on if you upgrade again.

Who sells to you, and taxes: For payments in US dollars, Noolu LLC is the seller and Stripe processes your payment for us. USD prices are shown without sales tax or VAT; if we're required to charge tax where you are, it's shown at checkout before you pay. For payments in Indian rupees, Dodo Payments is the merchant of record and sells the subscription to you, so Dodo's buyer terms also apply to the payment: Dodo Payments appears on your bank or UPI statement and on your invoice, and INR prices include applicable GST. INR subscriptions renew through a UPI AutoPay or card e-mandate that you approve, and your bank or UPI app notifies you before each renewal debit. We never receive or store full card numbers or UPI credentials.

9.Refund Policy

Monthly Subscriptions

Monthly plans aren't refundable, including partial months. When you cancel, you keep Pro until the end of the month you've paid for.

Annual Subscriptions

We offer a 14-day money-back guarantee the first time you buy a yearly Pro plan. Email info@noolu.pro within 14 days of the payment for a full refund. The guarantee doesn't cover renewals, and after 14 days yearly plans aren't refundable.

Refunds, Disputes and Duplicate Charges

A full refund of your latest payment cancels the subscription and ends Pro immediately. A partial refund, or a refund for an earlier period, doesn't change your access.

If you dispute a payment with your bank or card issuer, or our payment processor flags a payment as likely fraud, we cancel the subscription and end Pro immediately; flagged payments are refunded automatically.

If you're charged for a second Pro subscription by mistake, we cancel the newer one and refund it, automatically within 72 hours of the charge or on request after that.

Account Deletion

Deleting your Noolu account cancels any active subscription immediately, and the rest of the paid period isn't refunded. If you're still within the 14-day guarantee, ask for your refund before you delete the account.

In the event of a verified extended outage caused solely by Noolu infrastructure lasting more than 72 consecutive hours, prorated service credits may be issued upon request.

Nothing in this section limits refund rights you have under the law where you live.

10.AI Features

Some features use AI (provided by Groq) to suggest keywords and message text from what you enter and from your post captions. Suggestions can be wrong, so review them before you use them. AI credits reset every month, don't roll over, and have no cash value.

11.Referral Program

If you join the Noolu Referral Program, the Referral Program Terms also apply. If you sign up through someone's referral link, that person may earn a commission on your payments. This never changes your price.

12.Disconnection vs. Account Deletion

Noolu provides two distinct ways to manage your account and access:

Disconnect Instagram

We delete the Instagram access token we store and unsubscribe your account from Instagram webhooks, which stops all automations. Your Noolu account stays. The automations, logs, and saved conversations also stay, so that you can reconnect later (each comment and message is still deleted 90 days after it was sent), unless you connect a different Instagram account, or someone else connects this one to Noolu: then we delete the disconnected account and everything kept with it. To also remove Noolu's permission inside Instagram, go to Instagram Settings → Website permissions → Apps and websites.

Delete Noolu Account

From Profile → Danger zone, we cancel any subscription immediately and permanently delete your account, connected Instagram accounts and their tokens, automations, conversations and conversation logs, saved replies, link and analytics data, pages you've published, images you've uploaded, and referral earnings not yet paid out. A few records remain after deletion, such as billing records kept for tax and accounting and copies in our backups; our Privacy Policy lists each of them.

For step-by-step instructions, visit our Data Deletion Instructions.

13.Suspension & Termination

You can stop using Noolu and delete your account at any time. We may suspend or end your access if you seriously or repeatedly break these Terms, if Meta requires it, or if the law requires it. Where it's reasonable, we'll warn you first and give you a chance to fix the problem. If we end your access without cause, or stop offering Noolu, we'll refund the unused part of any prepaid subscription.

14.Copyright Complaints

If you believe a page published through Noolu infringes your copyright, send a notice that meets 17 U.S.C. §512(c)(3) to info@noolu.pro or by mail to Noolu LLC, 825 E Evelyn Ave, Sunnyvale, CA 94086, USA. We remove infringing material and close the accounts of repeat infringers.

15.Warranty Disclaimer & Liability

Disclaimer of Warranties: THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT GUARANTEE THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR PRODUCE ANY SPECIFIC ENGAGEMENT OR REVENUE RESULTS.

Limitation of Liability: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL NOOLU LLC, ITS DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR BUSINESS REPUTATION.

OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) ONE HUNDRED US DOLLARS ($100) OR (B) THE TOTAL AMOUNT PAID BY YOU TO NOOLU LLC IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

Nothing in these Terms excludes or limits liability that can't be excluded or limited by law, including your rights as a consumer where you live.

16.Indemnification

You agree to defend, indemnify, and hold harmless Noolu LLC, its affiliates, officers, directors, and employees from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of or related to:

• Your User Content, automated messages, promotions, or links;
• Your breach or violation of these Terms or applicable laws;
• Your violation of any third-party rights, including intellectual property or privacy rights; or
• Any violation of Meta Platform Policies or Instagram Community Guidelines through your account.

17.Governing Law & Dispute Resolution

These Terms and any dispute arising out of or related to your use of Noolu shall be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law principles.

Any legal suit, action, or proceeding arising out of or related to these Terms shall be instituted exclusively in the state or federal courts located in California, USA, and each party irrevocably submits to the personal jurisdiction of such courts. You agree to resolve disputes on an individual basis and waive any right to bring a class action lawsuit or participate in a class-wide arbitration.

If you are a consumer in the EU, UK, or India, you also keep the protection of the mandatory laws of the country where you live and may bring proceedings there.

18.Changes to These Terms

We may update these Terms. For a material change we'll notify you by email or with a notice in the dashboard at least 30 days before it takes effect, unless a change is needed sooner for legal or security reasons. Changes don't apply to the past. If you don't agree, you can cancel and delete your account before the change takes effect; if you keep using Noolu after that, the updated Terms apply.

19.California Users

Noolu is provided by Noolu LLC, 825 E Evelyn Ave, Sunnyvale, CA 94086, USA, info@noolu.pro. Prices are described in Subscriptions, Billing & Renewal. You can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

20.General

These Terms, the Privacy Policy, and any terms you accept for specific programs are the whole agreement between you and us. If any part is unenforceable, the rest still applies. You may not transfer these Terms without our consent; we may transfer them as part of a merger or sale of our business. Not enforcing a right isn't a waiver of it. Neither of us is responsible for delays caused by events beyond reasonable control. We may send notices to your account email, and you agree to receive them electronically.

21.Questions about our Terms?

If you have questions about these Terms of Service, contact us:

info@noolu.pro
Noolu LLC, 825 E Evelyn Ave, Sunnyvale, CA 94086, USA