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Legal

Data Deletion Instructions

How to permanently delete your Noolu account and its data, stop Noolu's access to your Instagram account, or ask us to delete data about you.

Effective October 21, 2026

You're in control of your data. Below is how to delete your Noolu account, disconnect your Instagram account, remove Noolu in Instagram, or ask us to delete data about you.

1.Delete Your Noolu Account

Deleting your account permanently removes it and its data, right away:

  1. Sign in at noolu.pro/login
  2. Open Profile in the sidebar (noolu.pro/profile)
  3. In the Danger zone card, click “Delete my account”
  4. Type delete my account and click “Permanently delete”

What we delete

Everything in your account, including:

  • Your profile, email, and sign-in credentials
  • Connected Instagram accounts and their access tokens
  • Automations, conversations (comments and messages, with notes and labels), saved replies, link clicks, and analytics
  • Email addresses your automations collected
  • Pages you've published, your bookmarks, and images you've uploaded
  • Your Stripe customer record, including saved cards
  • Referral earnings not yet paid out

We cancel any paid subscription first. If a payment provider can't confirm the cancellation, nothing is deleted and you can try again. We also stop Instagram sending us your account's comments and messages and, if your account has an email address, email you a confirmation.

What stays:

  • Billing records and referral payout records (kept for tax and accounting), and, if someone referred you, the commissions they earned on your payments, no longer linked to your account
  • Copies in our backups: daily backups until they're deleted about two weeks later, and copies taken before server updates until we delete them by hand
  • Entries in our server logs, for up to 30 days (application logs) or until they're overwritten (container logs)
  • Short-lived copies in our systems, which are deleted on their own, most within 7 days (AI credit counts within about 35 days)
  • Reactions you left on other people's pages, no longer linked to an account
  • Emails between you and us
  • The records Stripe, Dodo Payments, and Tremendous keep under their own privacy policies

2.Disconnect Instagram Only

Disconnecting stops your automations and deletes the access token, but keeps your Noolu account, automations, collected email addresses, and conversations (each comment and message is still deleted 90 days after it was sent) so you can reconnect later. If you connect a different Instagram account, or someone else connects this one to Noolu, we delete the disconnected account and everything kept with it.

  1. Open Connect in the sidebar (noolu.pro/connect)
  2. Click “Disconnect” next to your account, then “Disconnect” again to confirm
  3. We stop receiving the account's comments and messages and delete its access token right away.

To delete them too, delete your Noolu account (above), or remove Noolu in Instagram and ask Meta to delete your data (below).

Whether or not an account is connected, its saved conversations in Messages are deleted on their own: each message 90 days after it was sent, and a conversation's profile details, notes, and labels 90 days after its last message. Collected email addresses aren't on this schedule: delete them on the Emails page.

3.Remove Noolu in Instagram

You can remove Noolu's access from inside Instagram at any time:

  1. In the Instagram app, go to your profile, tap the menu (☰), and open your settings.
  2. Open Website permissions → Apps and websites.
  3. Under Active, find Noolu and tap Remove.
  4. Meta lets us know, and we delete the access token and stop your automations.

If you also ask Meta to delete your data, Meta sends us a deletion request. We delete everything we hold from that Instagram account, including its connection, automations, conversations (with notes and labels), collected email addresses, cached posts, tracked links, and clicks, and Meta gives you a link to this page with a confirmation code, where you can check the request. Your Noolu login and billing records are separate; delete those from Profile.

If you signed up with Instagram and haven't added an email address, you can't sign in to your Noolu account once that data is deleted, so delete the account from Profile first (or email info@noolu.pro).

4.If You Messaged or Commented on an Account That Uses Noolu

Creators and businesses use Noolu to manage comments and messages on their Instagram accounts. When you comment on their posts or send them a DM, we keep it for the account owner so they can see and answer it: your Instagram ID and username, what you wrote, and when.

We also keep your DM conversation with them, which can also start when they reply to your comment in DMs: their replies, links to photos, videos, or voice messages you send (the files stay with Instagram), any notes or labels the account owner adds, and, once you've messaged them, the profile details Instagram shares (your profile picture link, follower count, whether you follow them, and whether you're verified). Each comment and message is deleted 90 days after it was sent; your profile details, notes, and labels are deleted 90 days after the last message in your conversation.

If the account asked for your email address in a DM and you replied with one, we keep that address for the account owner, with your Instagram ID and username, until they delete it. It isn't deleted after 90 days like your messages. Each account asks you for it once: if it already has your address, it doesn't ask again. To change or remove it, unsend the message you sent it in, ask the account owner, or email us (see below); once it's deleted, the account can ask you again. Unsending deletes it only while the account is connected to Noolu: once it disconnects, Instagram no longer tells us about unsent messages, but the account owner can still delete your address, and so can we when you ask. The account owner can see and download it; we can't delete copies they've downloaded, so ask them about those.

To have it deleted, email info@noolu.pro (or ask that creator or business to pass your request to us) with your Instagram username (or the email address you gave) and the account you interacted with. We'll delete the records about you in every Noolu account within 7 business days; some copies remain for a while in our backups, server logs, and short-lived caches, and our Privacy Policy explains how long.

5.Ask Us by Email

You can also ask us to delete your data by emailing info@noolu.pro:

  • If you have a Noolu account, send the request from the email address on it.
  • Include your Instagram username if your request is about an Instagram account, or the email address you gave an account that asked for it.
  • If we emailed you about Noolu, use the unsubscribe link in that email, or ask us to delete your details.
  • We may ask you to confirm the request is yours, then complete it within 7 business days.

More about what we collect and keep is in our Privacy Policy.