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How it works

Three steps, then it replies for you.

Connect your account, pick a keyword, write the reply. From then on, everyone who comments that keyword gets your message in their DMs, day and night.

Start freeSetup guide

Three setup steps

  1. Step 1

    Connect Instagram

    Sign in with Instagram’s official Business Login and approve three permissions. No Facebook Page needed.

  2. Step 2

    Pick a post and a keyword

    Choose a post or reel, your next post, or all of them. Then type the word people should comment.

  3. Step 3

    Write the DM and go live

    Write the message, add a link button and switch it on. Every matching comment gets your DM within seconds.

Live. Every matching comment now gets your DM.

Before you start

Two settings, and you're ready.

Meta only lets apps send DMs for Creator and Business accounts, and only once message access is switched on. Both settings live in the Instagram app, and the guide below shows exactly where.

Setup guide with screenshotsEvery screen in Instagram, on Meta and in Noolu, in order.Open the guide

Your checklist

Ready to connect

  1. A Creator or Business account

    Personal accounts can't use Instagram's messaging API. Switching is free and keeps your posts and followers.

  2. “Allow access to messages” switched on

    Settings and privacyMessages and story repliesMessage controlsConnected toolsAllow access to messages(on)

  3. No Facebook Page needed

    Instagram Business Login connects your Instagram account on its own. No password is shared with Noolu.

  4. A post or reel to start with

    Or set the automation up now and attach it to your next post.

Once it's live

What happens when someone comments.

One comment, followed from start to finish. Switch the optional steps on and off to see how the run changes. Noolu runs on its servers, so your phone can stay off.

Optional steps

One comment, step by step

Example

  1. anika.k commented on your reel

  2. Keyword matched: PRICE

    Contains match. Capitals don't matter.

  3. Optional

    Public reply posted under the comment

    From your account, for everyone to see.

  4. Private reply sent to her DMs

    It reaches her even though she has never messaged you.

  5. anika.k followed you and tapped “I'm following”

  6. Follow confirmed, price list sent

  7. Pro

    anika.k opened your link

    mirastudio.in/autumn, counted in link tracking.

  8. Optional

    Follow-up sent, 3 hours later

    Inside Meta's 24-hour messaging window.

1 comment in. 3 DMs and 1 public reply out. Every run is counted on your dashboard.

Account safety

Three permissions. Nothing more.

Worried about your account? Noolu doesn't log in as you or automate the Instagram app. It connects through Instagram's official Business Login, the same access Meta grants approved apps.

Noolu would like to connect to

mira.studioBusiness

Allow Noolu to access

Select a permission to highlight what Noolu uses it for in the list that follows.

Not requestedPublishing posts, reels or stories

You sign in on Instagram. Noolu never sees your password.

Illustration. You approve these on Instagram's own login page and can revoke them any time.

Noolu can't

Reason

  • See or store your Instagram password

    You sign in on Instagram's own login page.

  • Publish posts, reels or stories

    No publishing permission is requested.

  • Follow, like or message people who haven't interacted with you

    It only replies to comments and DMs you receive.

  • Keep access after you disconnect

    Disconnect from your dashboard or Instagram settings.

Works with Instagram Creator and Business accounts. Personal accounts can't use Instagram's messaging API.

Set it up once. Let it reply.

Pick a post, choose a keyword and write the message once. Noolu sends it to everyone who comments that keyword, day and night.

Start freeSee pricing
  • Free plan, no card required
  • No code, nothing to install
  • Creator and Business accounts