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Free resource

Instagram DM templates, ready to send.

24 short messages for comment replies, lead magnets, sales, follow gates and inbox FAQs. Copy one, replace the highlighted parts and send.

Comment-to-DM replies

The first message someone gets after commenting your keyword.

  • Simple link drop

    Any post where you promised a link

    Hey! Here’s the link you asked for 👇

    Open link

  • Product from a reel

    Fashion, gear or beauty reels

    Thanks for the comment! Here’s the [product name] from the reel. Sizes and colours are on the page.

    Shop now

  • Price list

    Stores and services that get “price?” comments

    Hi! Here’s our full price list for [collection/service]. Reply here if you have any questions, a real person reads these.

    See prices

  • Recipe or tutorial

    Food, DIY and how-to reels

    Here’s the full [recipe/tutorial] with exact quantities and steps. Save it so you have it later!

    Get the recipe

Lead magnets

Deliver a free resource and start a conversation.

  • Free guide

    Coaches, educators and creators

    Here’s your free [guide name]! It covers [benefit 1], [benefit 2] and [benefit 3]. Let me know which part helps most.

    Download the guide

  • Checklist

    Short, practical lead magnets

    Here’s the [topic] checklist. It takes about 5 minutes to go through. Tick off what you’ve done and start with the rest.

    Get the checklist

  • Ask for email first

    When you want to build a list

    I’d love to send you the [resource]! What’s the best email to send it to?

  • Waitlist

    Cohorts, launches and drops

    You’re on the list for [product/cohort]! I’ll DM you first when it opens on [date]. Early birds get [perk].

    Confirm my spot

Sales and offers

Move a warm comment towards a purchase without sounding pushy.

  • Discount code

    Sales, launches and flash offers

    Here’s your code: [CODE]. It takes [X]% off everything until [date]. Tap below to use it.

    Shop with my code

  • Book a call

    Services, coaching and high-ticket offers

    Thanks for reaching out! The easiest next step is a free 15-minute call to see if [service] is right for you. Pick any slot that works.

    Book a call

  • Back in stock

    Restocks and limited items

    Good news, [product] is back in stock! Last time it sold out in [time], so grab yours while sizes last.

    Shop now

  • Follow-up after a day

    Second message, sent with a delay

    Hey, just checking you got the [link/guide] yesterday. Any questions I can help with?

Follow gate

Ask for a follow before sending the reward. Keep it friendly.

  • Ask to follow

    First message when the person isn’t following yet

    Almost there! Follow @[yourhandle] and tap the button below. I’ll send the [reward] right away.

    I’m following

  • Thanks for following

    After they follow

    Thanks for the follow! Here’s your [reward]. I post [topic] every [frequency], so you’ll see more like this.

    Get it now

  • Not following yet

    They tapped the button without following

    Looks like the follow didn’t go through yet. Follow @[yourhandle], then tap the button again and it’s yours.

    Try again

Inbox FAQ replies

Automatic answers when a DM contains a keyword.

  • Opening hours

    DM contains HOURS, OPEN or TIMINGS

    We’re open [days] from [time] to [time]. Find us at [address].

    Get directions

  • Shipping

    DM contains SHIPPING or DELIVERY

    We ship across [country/region] in [X–Y] days. Shipping is free on orders over [amount]. You’ll get tracking by email.

  • Returns

    DM contains RETURN or EXCHANGE

    You can return or exchange within [X] days of delivery. Start here and we’ll sort it out quickly.

    Start a return

  • Collaborations

    DM contains COLLAB or PR

    Thanks for thinking of us! Please share a few details about the collab here and our team will reply within [X] days.

    Collab form

  • Talk to a person

    DM contains HELP or HUMAN

    Got it, a real person will reply here soon, usually within [X] hours. Meanwhile, most answers are in our FAQ.

    Read the FAQ

Welcome and story replies

For story mentions, story replies and first-time DMs.

  • Story mention thanks

    Someone mentions you in their story

    Thank you so much for the shoutout! 🙏 Here’s [X]% off your next order as a thank you: [CODE]

  • Story reply

    Someone replies to your story

    Thanks for the reply! Here’s the [link/details] from today’s story.

    See it

  • First message

    Anyone who messages you for the first time

    Hi, thanks for messaging [brand]! What can we help with? Reply with PRICE, SHIPPING or HOURS for a quick answer, or just type your question.

  • Giveaway entry

    Comment-to-enter giveaways

    You’re in! 🎉 Your entry for the [prize] giveaway is confirmed. Winners are announced on [date]. Good luck!

Next step

Send them automatically

Noolu sends these the moment someone comments your keyword or messages you, day and night. Not sure which word to use? See the comment keyword ideas.

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Common questions

How long should an Instagram DM be?

One to three short sentences. Say what you're sending, add one line of context and put the link in a button. Long DMs get skimmed on a phone.

Can I send links in automated Instagram DMs?

Yes. With the official Instagram API, a DM can include a link button like the ones shown above. Noolu adds the button for you and tracks how many people tap it on the Pro plan.

Will automated DMs get my account flagged?

Not when they go through Instagram's official API, which is what Meta-approved tools like Noolu use. Avoid tools that ask for your password or automate the Instagram app, and only message people who commented or messaged you first.

What do the [brackets] mean?

They mark what to replace with your own details, like [product name] or [CODE]. Remove the brackets when you paste the message.

Writing about Instagram marketing?

You’re welcome to share this list. If you use it in a post, newsletter or course, a link back is appreciated.

<a href="https://noolu.pro/resources/instagram-dm-templates">24 Instagram DM templates you can copy</a> by Noolu

Let your next post do the replying.

Pick a post, choose a keyword and write the message once. Noolu sends it to everyone who comments that keyword, day and night.

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