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What should your followers comment?

64 keyword ideas for comment-to-DM posts and reels, grouped by niche, plus 4 rules for picking a good one. Tap any keyword to copy it.

Before you pick

4 rules for a keyword people actually comment

  1. 01

    One short word

    Four to eight letters is the sweet spot. People comment from their thumb, so every extra letter costs you comments.

  2. 02

    Easy to spell

    Avoid words people misspell or autocorrect changes. Set your automation to “contains” so “price?” and “Price pls” still match.

  3. 03

    Says what they get

    GUIDE, MENU and PRICE tell people what arrives in their DMs. Vague words like YES get volume but less intent.

  4. 04

    Ask for it clearly

    Put the keyword in the caption, on screen and in the first line: “Comment GUIDE and I’ll DM it to you.”

The list

64 keywords, by niche

Each keyword comes with what to send when someone comments it. Tap a keyword to copy it.

Online stores

D2C brands, boutiques, handmade and resellers

Creators and influencers

Lifestyle, tech, beauty and fashion creators

Coaches and educators

Business, fitness, career and life coaches

Cafés and restaurants

Cafés, cloud kitchens, bakeries and bars

Fitness and wellness

Trainers, gyms, yoga and nutrition

Real estate and services

Realtors, agencies, salons and clinics

Digital products

Templates, presets, ebooks and courses

Events and launches

Webinars, workshops, giveaways and launches

Next step

Send the DM automatically

Picking the word is half of it. Noolu sends the DM to everyone who comments it, within seconds, even if they don’t follow you. Need the message too? Grab one from the DM templates.

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Common questions

What is a comment keyword on Instagram?

It's a word you ask followers to comment on a post or reel, like “Comment GUIDE and I'll send it to you.” A comment-to-DM tool such as Noolu watches for that word and sends each person a DM with the link or resource.

Should the keyword be in capitals?

Writing it in capitals in your caption makes it stand out, but people will type it however they like. Set the automation to match “contains” and ignore case, so “guide”, “Guide pls” and “GUIDE!” all work.

Can I use the same keyword on different posts?

Yes. In Noolu each automation is tied to a post, so LINK on one reel can send a different link from LINK on another.

Do comment keywords help reach?

Posts that get more comments tend to be shown to more people, and asking for one word is the easiest comment to leave. The DM also starts a conversation you can follow up on later.

Writing about Instagram marketing?

You’re welcome to share this list. If you use it in a post, newsletter or course, a link back is appreciated.

<a href="https://noolu.pro/resources/instagram-comment-keywords">64 Instagram comment keyword ideas by niche</a> by Noolu

Let your next post do the replying.

Pick a post, choose a keyword and write the message once. Noolu sends it to everyone who comments that keyword, day and night.

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